You know your market.
Can you prove it?
Independent research firm, based in Casablanca. We answer the questions that commit your budget — market size, pricing, brand equity, customer experience — and we deliver the method, the sample and the margin of error alongside the answer.
The seven decisions
A decision commits a budget. These are the seven that recur.
- 01ENTERHow big is this market, really?Sizing, competitive structure, demand forecasting — informal economy included.
- 02UNDERSTANDWho are they, and what actually decides them?Segmentation, U&A, ethnography, decision journeys.
- 03PRICEHow much are they willing to pay?Elasticity, conjoint, trade-offs, brand contribution.
- 04CREATEWill it work, before you spend?Concept, product and packaging testing, volume forecasting.
- 05CONVINCEIs the message landing?Pre-testing, campaign tracking, media contribution, social listening.
- 06SERVEWhere are we losing customers?Customer journey, satisfaction, mystery shopping, churn drivers.
- 07ANTICIPATEWhat is changing right now?Trends, foresight, opinion, scenarios.
MindMap belongs to no international network. No methodology is imposed on us. No commission leaves the country. When your question is sensitive, there is no one else in the room.
What independence changes in practice →Our proprietary solutions
MOSAÏQUE
The Moroccan benchmark repository under construction — so every result reads against the market, not in a vacuum.
In development — founding subscribers
SEUIL
The price tipping point, before it costs you a launch.
NABD
The market's pulse tracked over time, not photographed once.
The Standard
“Any interviewer who fails a back-check has their entire fieldwork redone, at our cost.”
Excerpt from the MindMap Standard — 20 pages, published in full. Read the Standard →
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Contact
A question, a brief, a tight deadline. Response within 24 hours.